Targets
Longer term targets have been reviewed in light of our progress during 2008. They have been streamlined and updated, as shown below:
Social
| New target: Continue Synovate CARES and launch Aegis Media community initiative in 2009 |
CARES is already well established in Synovate and we will continue to support it. In Aegis Media, the intent is to put in place the infrastructure for a global community initiative, expected to launch late 2009.
Environmental
| New target: Reduce 2008 per capita carbon footprint by 20% by 2010 |
An environmental engagement programme has been developed around our policies to reduce office energy consumption and business travel.
Energy:
In order to reduce our carbon footprint we will continue to work with landlords and encourage the purchase of renewable energy. IT initiatives will be further developed in 2009, including standard utilisation and end-of-life policies for hardware. 69% of Aegis Media countries have submitted action plans and intend to use virtualisation technologies to reduce power-consuming, heat-generating IT infrastructure.
Business travel:
In 2008 a new travel policy was issued at Aegis Media and Synovate, recommending video conference usage and senior management travel sign-off.
Economic
| Existing target reiterated: Develop sustainability communications services and embed in business offer by 2009 |
This has led to the acquisition of Clownfish, which is helping Aegis Media and Synovate to develop new tools. Aegis Media is already providing sustainability communications services to global clients. In general we are well placed to continue further developments in 2009.