Facts and Features

Reebok 'Run Easy' movement is third largest fan page on Facebook

In April 2007, Carat worked with Reebok and partners to launch ‘Run Easy’, an integrated, multimedia campaign ‘movement’ designed to foster a deeper level of engagement and emotional relevance between consumers and the Reebok brand. The brand strategy and Run Easy movement was designed to make running more approachable and enjoyable. A key element was a Run Easy web site www.goruneasy.com featuring a combination of Google Maps, Flickr, iTunes and other elements to enable runners to upload their favourite runs, pictures and jogging music to share with other users.  The movement is now the third largest fan page on Facebook.

Run Easy also won an award for the ‘Best Media Plan for Spending Between $10 million and $25 million’ in the annual US Mediaweek Media Plan of the Year competition.

Carat worked alongside Molecular, Hypermedia and Isobar to plan and execute the campaign.