• Strategy
  • History of Firsts

History of Firsts

  • History of Firsts
  • History of Firsts
  • History of Firsts
 

1998

December
  • Turnover - £4,130.0m Pre-tax profit - £50.6m
  • Aegis moves into Australia and Canada
  • Carat wins Adidas in Europe
  • Carat wins Pfizer in the US
  • Carat sphere launched, a genuinely leading edge planning tool
  • David Verklin joins Aegis as CEO of Carat North America

1999

December
  • Turnover - £4,791.8m Pre tax profit - £67.3m
  • Carat USA formed
  • A strategic move into diversified services begins with the launch of Carat Interactive across Europe. Sponsorship, Direct and Data all follow…
  • Aegis moves into Argentina
  • Aegis takes first step towards the creation of Synovate with the acquisition of Market Facts and Asia Market Intelligence

2000

December
  • Turnover - £5,712.5m Pre-tax profit - £71.7m
  • Significant Asia-Pacific expansion with offices in China and Japan among others
  • Carat wins International Renault account
  • Carat win Campaigns ‘Media Agency of the Year’
  • Carat Interactive named ‘Interactive Agency of the Year’ by Advertising Age
  • Aegis acquires Outdoor Vision in the US

2001

December
March
September
  • Turnover - £6,095.7 Pre tax profit - £14.0m
  • Aegis Research created
  • Adrian Chedore appointed CEO of Aegis Research
  • As the global advertising market declines by 5% Aegis fares well and manages to increase revenues by 11.8%
  • Carat US named ‘Media Agency of the Year’ by Advertising age
  • Philips appoints Carat as global agency of record

2002

December
  • Turnover - £6,233.8m Pre-tax profit - £34.7m
  • Carat named ‘Global agency of the year’ by Advertising Age

2003

December
January
March
June
  • Turnover - £7,156.2m Pre-tax profit - £48.0m
  • Synovate launched as new global research brand
  • Vizeum launched as new independent media brand
  • Aegis Media created as a platform for media operations
  • South African business is launched
  • Carat Italy and Spain named Agency of the Year for the second year running
  • Carat Australia awarded Agency of the Year for the third year in a row
  • Synovate Healthcare launched the worlds first global cancer care audit