• Strategy
  • History of Firsts

History of Firsts

  • History of Firsts
  • History of Firsts
  • History of Firsts
 

2004

December
July
  • Turnover - £7,594.3m Pre-tax profit - £91.9m
  • Aegis launches Isobar, the world’s first genuinely global, full service, digital marketing network.
  • Carat Americas named ‘the company most media professionals would like to work for’ by Media magazine.

2005

December
February
March
August
October
December
  • Turnover - £8,079.1m Pre-tax profit - £ 100.2m
  • Appointment of Robert Lerwill as CEO
  • Synovate moves into Australia and New Zealand with the acquisition of Aztec and Market Equity
  • Aegis acquires glue London, the leading digital agency in the leading digital market, the UK.
  • Mainardo de Nardis appointed as CEO of Aegis Media
  • Synovate moves into Scandinavia with the acquisition of Univero

2006

December
June
April
April
May
August
  • Turnover - £8,230.2m Pre-tax profit - £116.0m
  • Aegis makes the first moves into word-of mouth advertising with the acquisition of Ammo
  • wwwins launches icoke for Coca-Cola China
  • Posterscope USA launched
  • Fluid Lives ground breaking study into the digital media consumption of urban families across the globe
  • Mainardo de Nardis becomes CEO of Aegis Media Global
  • Aegis shareholders vote strongly against board representation for Groupé Bollore, Aegis’ 20% shareholder which also controls direct competitor Havas, on 3 occasions in 2006
  • Aegis media records 2.7bn new business wins in 2006
  • Digital becomes 20% of Aegis Media revenues, over three times ahead of average industry adspend

2007

Februrary
March
June

May
June
June
  • Award-winning Agencia Click in Brazil becomes part of Isobar
  • Isobar moves into Africa with the acquisition of Integrator
  • Synovate enters into partnership with GMI – a leading panel and market research software provider. Giving Synovate access to over six million online customer and speciality panels
  • Isobar is named the number 1 interactive agency by RECMA the media industry’s research group
  • Aegis commits to leadership in mobile Marketing with the acquisition of Marvellous Mobile
  • In a landmark deal; Aegis acquires Bluestreak, an ad-serving business. Bluestreak becomes part of the Isobar network and its ad-serving tools are fully integrated with Isobars highly-rated paid search bidding agent, iSEBA